Hi, I'm Christian Faria

I have been directing creative teams for the past 10 years.

I started my carrer in my hometown São Leopoldo, Brazil in a local agency. In 2001 I moved to Porto Alegre and worked for the biggest agency at the time, Escala, as a designer doing point of Sale. After 7 years I moved to São Paulo to work at JWT as a designer/art director working fo accounts such as Nestle, Ford, J&J, Diageo and later becoming Head of Art for the client Pernambucanas. In 2014 I changed to Dentsu Brazil as Head of Art working for Toyota, Nissin, Canon and Ajinomoto and then became Creative Director.

My work has been honored at Cannes, El Ojo, Fiap, CCSP, Wave among others.

Get in touch:

christian.faria@me.com

+55 (11) 97433.5017

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No filter

Canon - Christmas

As we grow up, we start looking at the world through certain filters like prejudice, intolerance and hate. What if we could see the world without no filters?

Canon called kids and their parents for a social experiment. Without knowing what was going on, the adults shared their worries about prejudice to the camera while their children were being introduced to different kids to play together. On what could be a perfect scenario for prejudice, the kids showed the way they see the world: with no filter.

The videos reached 81MM impressions, 600K engagement, 400K shares and the main video was the number 1 Facebook post of December 2018, right in the middle of Christmas season.

Click to watch

Role: Art Director / Creative Director

Integral Health

SulAmérica - New positioning

SulAmérica is the oldest insurance company in Brazil. In 2020 they changed their brand proposal from an ordinary health insurance to an Integral Health Insurance, taking care of our 3 healths, Physical, Emotional and Financial. Below is the launch campaign of this new thinking.

Click to watch

Role: Art Director / Creative Director

ABC COLOR BLIND BOOK

Canon

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In brazil, 8 % of boys are born with color blindness. Canon decided to help parents and teachers identify the problem sooner.

Inspired by the Ishira test created in 1917, we redesigned it’s shape for the present day. We created funnier images, added the alphabet and, to make it easier to access, we added it to the print test. The result is an ABC ColorBlind book – printable from the printer app – designed to help parents and their children to identify a problem while having fun.

Click to watch

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Role: Art Director / Associate Creative Director

PEEL THE BOTTLE

Smirnoff - Caipiroska

Smirnoff is worldwide famous by its vodkas. In Brazil they have a special flavour that mix vodka with fruits, making Caipiroskas.

To launch the new package for this flavours, Smirnoff did an activation with influencers where they delivered a box with all the flavours with a special sleeve that the influencer would have the feeling of peeling the fruit.

Role: Art Director

The Battle

Nissin Lámen x Cup Noodles

How do you grow in a market that is already full of competitors? You fight with yourself!

This is what Nissin did. A 9 months campaign where 2 brands from the same company where trying to defeat each other. This is the result:

Click to watch

Role: Art Director / Creative Director

Natural, natural, natural

Bimbo - Nutrella Bread Launch

Nutrella is the healthiest bread from Bimbo Company. It is made by 100% natural ingredients.

To launch this new products we did a parody with a very well kwon music "Bella Chiao”. And we showed the product in a way people usually don't see the ingredients.

Check it out.

Click to watch

Role: Art Director / Creative Director

Nosso Sabor - Phase 1

Nissin Lamen

To launch a new version of its Lamen in the northeast region of Brazil, Nissin decided to hire a band of kids from Maranhão that were making a lot of success doing cover version from famous song: Fundo de Quintal OFC

To do so, we created songs based on daily struggles from the target and asked the kids to create their own version of video. This was the result:

Click to watch

Role: Art Director / Creative Director

Nosso Sabor - Phase 2

Nissin Lamen

On the 2nd phase of the campaign, we changed the band to a K-pop style to see the target reaction: Watch below:

After that we released the same song but now in the original style from the kids. Take a look at result:

Click to watch

Role: Art Director / Creative Director

THE ARRIVAL

TOYOTA YARIS

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In Brazil Toyota had a gap on its line of products, between Corolla, a premium car, and Etios a more popular model. To solve this issue they decided to launch the Yaris. A medium size car specially designed for people who are starting their lives. So the Yaris is the right car for the right moment. Click below to watch

Role: Art Director / Head of Art

SPREADING THE LOVE

Sazón - Ajinomoto

Sazón is a traditional brand of seasonings in Brazil. It has been in the house of the Brazilians for the past 30 years, helping to spread love through food and gathering the family around the table.

On its 30th anniversary, Sazón launched a serie of 4 mini-docs showing how food can help spread the love independent of the situation.

Role: Art Director / Head of Art

THE CUP CHAIR

Cup Noodles - Nissin

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To invite people to come to BGS Brasil 2018 and visit Cup Noodles Stand we created a "fake” campaign.

Role: Head of Art

RE-BRANDING FASHION

Pernambucanas

Pernambucanas is one of the oldest retail brands in Brazil. It has more than 100 years, and they are like a Target store, selling all kinds of goods. They wanted to change their business focus into fashion. Worked on this case as Creative Director. Watch in HD

Role: Head of Art

TIMBERLAND BRAZIL

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Timberland Brazil needed a local fashion production to its new line of apparel.

Role: Creative Director / Art Director

CUP DEEP BOX

Cup Noodles - Nissin

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Launch of new flavors of Cup Noodles at Comic Con Brasil 2018

Role: Head of Art / Art Director

THE EXTINCTION

Listerine

To show how Listerine can be really effective against germs. We developed an exhibition showing the last remains from germs mouths.

The exhibition happened in an art gallery and also in shopping malls in São Paulo.

Click to watch

Role: Art Director

HAIR GLOBAL CAMPAIGN

Sunsilk - Unilever

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We developed the world guidelines and the Campaign for Sunsilk Experts. Special session for asian Markets.

Role: Art Director / Head of Art

SWEET SOLITAIRE

Nestlé - Alpino

A Limited Edition "Game" box to launch the new package of Nestlé's Alpino chocolate.

Role: Art Director

THE CHOCOLATE FACTORY

Nestlé

A dream become real.

To launch the new platform of communication, "Chocolover”, Nestlé created a promotion converting their website into a dream chocolate factory. This had such a huge success that we transformed the real factory into an amazing tour showing in an amazing journey, the history and the process of the chocolate making in a fun way.